A conspiracy that drove up the price of ice
Nathan Vanderklippe
Oct 21, 2009
A few years ago, Peggy Perry found herself scratching her head over the cost of ice.
Her store, Calgary-based Willow Park Wines & Spirits, sells bagged ice along with a wide variety of alcoholic beverages. When she sat down to do the math, buying the ice seemed unreasonably expensive.
Ms. Perry, Willow Park's vice-president for marketing and purchasing, figured there was “something fishy going on.”
And she realized “if we made our own ice we'd make a small fortune.”
Ms. Perry was right. For $5,000, Willow Park bought an ice machine. It paid it off in months. The store now sells ice at $2 a bag – less than the Calgary going rate of $2.50 – but still manages to turn an 80-per-cent profit. It is likely the store's highest-margin product, she said.
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This almost seems like a joke, except that we spend a fair bit of money each summer at the OAT camps for ice baths.
Full article here.
Nathan Vanderklippe
Oct 21, 2009
www.theglobeandmail.com
A few years ago, Peggy Perry found herself scratching her head over the cost of ice.
Her store, Calgary-based Willow Park Wines & Spirits, sells bagged ice along with a wide variety of alcoholic beverages. When she sat down to do the math, buying the ice seemed unreasonably expensive.
Ms. Perry, Willow Park's vice-president for marketing and purchasing, figured there was “something fishy going on.”
And she realized “if we made our own ice we'd make a small fortune.”
Ms. Perry was right. For $5,000, Willow Park bought an ice machine. It paid it off in months. The store now sells ice at $2 a bag – less than the Calgary going rate of $2.50 – but still manages to turn an 80-per-cent profit. It is likely the store's highest-margin product, she said.
--------------------------------
This almost seems like a joke, except that we spend a fair bit of money each summer at the OAT camps for ice baths.
Full article here.
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